Critical Finding — Marketspace Context has Been Missing in Investment Analyses
A new emphasis on benchmarking products within the context of total consumer demand
Assessing the total Marketspace and your place in it positions investors to reap extraordinary profit and value from present and future investments
Marketspace Assessment delivers the necessary re-set to know the quality of your product’s demand and the factors driving acceptance
Head-to-head paired comparisons of ideas and products directly competing with today’s personal favorites
Competitive benchmarking creates
future performance norms independent of product or service
category, successfully predicting substitution and displacement.
Creating, Innovating, Assessing, Deciding
The Investment Recommendation Score enables the identification and refinement of early concepts and then measures those concepts against defined success metrics inclusive of the entire competitive market.
The Investment Recommendation Score will guide investors in narrowing the field of opportunity to ensure success.