Who We Are

Larry Weiss

Founder

Larry founded Linescale®, a research platform and product development consultancy with innovative psychometrics. He has degrees in Philosophy and Psychology and Experimental Psychology and twelve U.S. Patents.
Advising on business, product and service innovation and development, clients include CVS Pharmacy, Aetna, Kraft/General Foods, Citibank, Chase, Priceline, the US Postal Service, Pitney Bowes, Lincoln Center, Jenny Craig, Simon & Schuster and Marriott Hotels — as well as smaller companies and entrepreneurial ventures.
Many of today’s familiar products and services were brought to market in conjunction with Larry’s Prospect and Customer Acceptance Analysis. At Citibank, for instance, Larry guided innovation in consumer financial services around the world, including the first customer-friendly ATMs and online banking and investment products.
CEO – Linescale
SVP Global Head of Development - Citibank/Citigroup
Product Group Manager - Post Division Kraft/GF
Marketing Research Director, - Maxwell House Division, Kraft/General Foods
Consultant - Mass. Dept. of Public Health

Founder

Lou is a recognized leader across industries in digital marketing and digital business transformation, CRM, loyalty program development, and customer experience management.
Lou’s professional roles have spanned senior leadership positions from Fortune 50 corporations to digital start-ups, as well as leading global digital agencies and consultancies.
CEO – eastwest marketing group
Partner & Managing Director, Customer Experience Practice – Accenture Digital
Senior Vice President, CRM – Sears Holdings Corporation
Executive Vice President & Global Head of Marketing – Digitas
Founder and CMO– eRewards, a digital marketing and research firm
Vice President, Marketing – PepsiCo
Vice President, International Marketing & Strategic Business Units – Continental Airlines